Introducing a Smart Sports Bra!

Amid the smart watches, fitness bands and other wrist-based devices dominating the wearable tech scene, there is now… a smart sports bra! Sports bras have come a long way from the early days of non-breathable fabrics and the dreaded “boob smoosh.” But today- I learned about the OMbra ; the latest and greatest in supportive undergarments. And I definitely added myself to their interest list.

Here are five things to know about this wonder undergarment.

  1. More than just your average fitness tracker, this “smart bra” monitors your breathing, heart rate, calories burned and stamina, thanks to its built-in, non-bulky biometrics reader.
  2. It syncs to your smartphone and “talks” to you in real time, telling you when to push yourself (your heart rate could stand to be a bit higher) and when to back off (since knowing when to chill is just as crucial as maxing out).
  3.  It’s designed with super high-performance fabric, adjustable straps and a shape that promotes good posture and absorbs bounce.
  4. It’s machine washable.
  5. It ain’t cheap. The “start-up kit,” which includes your first bra and the required hardware module, will go for a cool $150 (it’s available for pre-order now and expected to ship this spring).
Amy Johnson

is UDR’s budding social media guru, and has been instrumental in constructing the brand’s content strategy. After graduating from University of Colorado- Boulder, she started working for UDR as a marketing intern. When she isn’t perusing the web for the perfect pins and Facebook posts, she can be found hiking somewhere with her dog Rory.

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